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How We Determine the Value of Your Gold

We want to make sure you get the most for your old gold, scrap gold, broken gold, or unwanted jewelry. Your in luck, because we buy gold and we offer you the best price to sell gold. Our experienced technicians and gold buyers thoroughly test and categorize every item. To determine and maximize your return, there are three main factors that we use:

  1. The technician or gold buyer individually weighs your pieces on a scale that determines the pennyweight (abbreviated as DWT- an accurate universal unit of measurement used in the gold refining industry) of your items

  2. Next, the technician or gold buyer determines the karat content of each piece. Karat is the percentage of fine gold or platinum within the piece.  Once the analysis is complete, all entries are recorded.

  3. Your package is then passed on to a manager with many years of evaluation experience, who double checks each evaluator’s results. We buy gold and want to insure that you get the most accurate and best price to sell gold to us. This is why our gold buyers are double checked.

  4. The last factor used to determine the value is the published afternoon London gold, silver or platinum price, on the day of settlement.  This price is the internationally recognized standard for determining a daily price for precious metals. These prices change on week days only and we list them on our website or your convenience.

The combination of these four factors are used to determine the value of your old gold, scrap gold, broken gold, or unwanted jewelry. Just to assure you that you are getting the most for your old gold, scrap gold, broken gold, or unwanted jewelry, we offer the 115% BetterthanGold GuaranteeSM.  This insures that you are satisfied with the amount of the GoldStimulus CheckSM. It guarantees that we offer you the best price to sell gold and the best price to sell gold. Please check the terms and conditions for details on our 115% BetterthanGold GuaranteeSM.